Case studies & testimonials
Learn what's made Squared.io so successful for our customers.
Ameliorate were adopting new features across Google Ads activity and wanted to ensure they were minimizing wastage and maximizing efficiency to hit cost-of-sale (CoS) targets
In a high value market where search volume is low, every click counts, and queries matching is pivotal. IG implemented Squared.io automation to eliminate poor matching and improve CTR, CPC and ROAS.
Squared.io helped the7stars prove the effectiveness of paid search after the UK lockdown, giving Suzuki the confidence to fully relaunch activity by delivering efficiency (lower CPC and CPA) at scale.
Squared.io played a pivotal role in enabling Incubeta to manage Google Ads activity for hundreds of healthcare practices, ensuring impeccable account hygiene as well as facilitating lead growth and improved efficiency
OVO Energy improved paid search performance (CPC, CTR, CPA) and ensured industry best practice was being achieved while in-housing their activity with the help of Squared.io.
Zenith UK upgraded account health at scale while delivering marginal gains across areas like bidding by using the Squared.io audit and automation features, seeing improvements to CPC and conversion rates.
Digitas reduced time spent on manual account checks on a healthcare client as well as delivered a CTR and conversion boost with the help of Squared.io implementation and changes.
iProspect reduced time spent on hygiene checks and improve account quality on a retail client. Implementing Squared.io automation helped them save time and deliver +61% incremental ROAS.
iProspect saved 5 hours per week as a direct result of using Squared.io, while also improving account relevance on a Fashion client – achieving an improvement in CPC and conversion rate.
Zenith Worldwide increased exact match coverage and saved time on query analysis and routing on a Technology client by implemented Squared.io – resulting in CPC and ROAS improvements.
the7stars restructured an investment client’s activity to drive efficiency in a highly competitive market using Squared.io learnings and automation at scale – delivering improvements to CPC and conversion rate.
With an ever-growing product portfolio on Homebase, Havas implemented Squared.io to help improve their shopping feed health and keyword coverage – driving improvements to Shopping and PPC activity.
Havas enlisted Squared.io to help Kia capture interest at the start of the car buyer’s purchase journey by appearing across relevant, efficient and trending queries – driving improvements to CPC and conversion rate.
In a competitive and extremely seasonal market, Jellyfish had both time and scale pressures managing TaxAct. Using Squared.io, they were able to maximise seasonality delivering an improved conversion rate and CPL.
High street retail provides unique challenges around manging high volume sales and demand. Jellyfish were able to conquer these with Squared.io, with activity becoming more efficient from both a time saving and cost perspective.
A Publisher account was difficult to manage due to its scale. Squared.io enabled them to automate manual tasks and spend more time capitalising on trends, resulting in performance improvements.
THG Ingenuity utilised Squared.io to streamline budget tracking across the multiple sub-brands within Every Health as well as activate automation to boost performance