Case studies & testimonials

Squared.io’s automated placement exclusions helped Zenith UK protect Three’s brand perception as well as drive improvements to Performance Max – particularly across display and video.

Havas achieved substantial uplifts in lead volume, engagement, and efficiency for ULaw on their Performance Max campaigns by utilizing Squared.io’s automated Placement Exclusions.

Using Squared.io’s AI Ads feature, the7stars were able to improve the delivery and performance for Coppafeel! ads while also reducing time spent on ad creation and optimization.

Squared.io supported THG during the busy peak sales period by automating critical checks, reducing manual workload, and helping the team focus on performance-driving optimisations.

Squared.io supports Spark Foundry in delivering compliant, brand-safe Google Ads activity at scale for Lloyds Banking Group through automation and centralised governance.

Recognising the need to adapt new strategies in a post-pandemic era, Sykes leveraged Squared.io's Chat-GPT integration to align with customer values and used the Add Queries tool to control broad match.

Squared.io played a pivotal role in enabling Incubeta to manage Google Ads activity for hundreds of healthcare practices, ensuring impeccable account hygiene as well as facilitating lead growth and improved efficiency

THG Luxury capitalised on search interest by delivering 10% YoY growth while improving efficiency (CPC and cost-of-sale) with the help of Squared.io's automation and insights.

THG Ingenuity utilised Squared.io to streamline budget tracking across the multiple sub-brands within Every Health as well as activate automation to boost performance.

Ameliorate were adopting new features across Google Ads activity and wanted to ensure they were minimizing wastage and maximizing efficiency to hit cost-of-sale (CoS) targets

In a high value market where search volume is low, every click counts, and queries matching is pivotal. IG implemented Squared.io automation to eliminate poor matching and improve CTR, CPC and ROAS.

Squared.io helped the7stars prove the effectiveness of paid search after the UK lockdown, giving Suzuki the confidence to fully relaunch activity by delivering efficiency (lower CPC and CPA) at scale.

With an ever-growing product portfolio on Homebase, Havas implemented Squared.io to help improve their shopping feed health and keyword coverage – driving improvements to Shopping and PPC activity.

Digitas reduced time spent on manual account checks on a healthcare client as well as delivered a CTR and conversion boost with the help of Squared.io implementation and changes.

Learn how T&P leveraged AI-powered placement control to gain transparency, protect their client’s reputation, and drive measurable improvements in Pmax campaign efficiency.

Havas enlisted Squared.io to help Kia capture interest at the start of the car buyer’s purchase journey by appearing across relevant, efficient and trending queries – driving improvements to CPC and conversion rate.

In a competitive and extremely seasonal market, Jellyfish had both time and scale pressures managing TaxAct. Using Squared.io, they maximised seasonality delivering an improved conversion rate and CPL.

OVO Energy improved paid search performance (CPC, CTR, CPA) and ensured industry best practice was being achieved while in-housing their activity with the help of Squared.io.

High street retail provides unique challenges around manging high volume sales and demand. Jellyfish were able to conquer these with Squared.io, becoming more efficient from both a time and cost perspective.

the7stars restructured an investment client’s activity to drive efficiency in a highly competitive market using Squared.io learnings and automation at scale – delivering improvements to CPC and conversion rate.

Zenith Worldwide increased exact match coverage and saved time on query analysis and routing on a Technology client by implemented Squared.io – resulting in CPC and ROAS improvements.

iProspect saved 5 hours per week as a direct result of using Squared.io, while also improving account relevance on a Fashion client – achieving an improvement in CPC and conversion rate.

Zenith UK upgraded account health at scale while delivering marginal gains across areas like bidding by using the Squared.io audit and automation features, seeing improvements to CPC and conversion rates.

iProspect reduced time spent on hygiene checks and improve account quality on a retail client. Implementing Squared.io automation helped them save time and deliver +61% incremental ROAS.