Delivering brand safety

Enhance your brand safety strategy and protect brand perception with our automation suite

The lack of transparency in Pmax placements was becoming a real barrier - not just to performance, but to brand trust. Squared.io’s Protect suite of tools gave us the visibility we desperately needed, and the AI-driven risk scoring was a game changer. It allowed us to take fast, confident action without drowning in manual reviews. Not only did we see a clear uplift in campaign results, but we also had peace of mind knowing our client’s brand was being represented safely. This has become an essential part of our performance toolkit.

Marlene Neumann

Performance Activation Director
T&P

content-suitability

Content suitability at scale

With the settings hard to find in Google Ads it's easy to miss applying brand safety exclusions, leaving your ads potentially vulnerable to appearing across unsuitable placements.

You can easily deliver brand safety by automating the exclusion of types & labels as well as theme exclusions across an account, group, or globally. So you won't have to worry about missed exclusions again.

placement-exclusions

Automate placement exclusions

Leveraging our AI integration we’re able to rate your ad placements to determine how potentially harmful they are to your brand, alongside placement information, screenshots, and risk score reasoning.

Placements can be excluded at account level in one click, as well as automated by setting a risk threshold to quickly remove new damaging placements before they harm brand perception.

language-detection

Language detection

Serving ads on placements in languages inconsistent with your targeting can result in wastage.

Squared.io can detect and automatically exclude the language placements which are not relevant to your activity.

app-exclusions

Excluding apps

With app placements often resulting in inefficient traffic to site, adding relevant exclusions can help improve performance by reducing wasted spend.

Use our automation options to exclude all apps across your account or group. Individual app category exclusions can also be applied to opt out of those most likely to lead to accidental clicks.