“Squared.io has allowed our team to quickly spot opportunities to boost performance and ensure we're aligned with best practice. The automations and insights save both considerable time and marketing investment which is ultimately improving our return on investment. Furthermore, the development of the technology and the support we get from the Squared.io team is great.”
Ian Boyden
PPC Team Lead
John Lewis & Partners
Managing a Google Ads account can be a challenging and time-consuming endeavour. With numerous elements to monitor regularly for maintaining account hygiene and optimizing performance, it's easy to become overwhelmed. Many of these tasks are repetitive and manual, diverting valuable time and resources from more strategic tasks.
With Squared.io, there's no need to be bogged down by the routine and time-consuming aspects of Google Ads management. Embrace automation and unlock the potential to enhance account performance meaning more concentration on strategic, high-impact work.
Harmonize all campaign settings in your account, ensuring uniform best practice is applied
Manage how keywords and search queries match, ensuring that the best possible keyword is triggered for each search term.
Remove redundant entities from your accounts, as a clean account is easier to understand and improve.
With the settings hard to find in Google Ads it's easy to miss applying brand safety exclusions, leaving your ads potentially vulnerable to appearing across unsuitable placements.
You can easily deliver brand safety by automating types & labels as well as theme exclusions across an account, group, or globally. So you won't have to worry about missed exclusions again.
Leveraging our AI integration we’re able to rate your ad placements to determine how potentially harmful they are to your brand, alongside placement information, screenshots, and risk score reasoning.
Placements can be excluded at account level in one click, as well as automated by setting a risk threshold to quickly remove new damaging placements before they harm brand perception.
When managing multiple Google Ads accounts, it's crucial to have the capability to implement consistent best practices across all accounts quickly and efficiently.
With Squared.io, the ability to apply automation options at a group level (multiple accounts), ensures high-quality standards and uniform best practices are maintained across all accounts.
