Organic search insights

Get the organic insights you need to drive efficiency across search

We love the organic overlap feature, the merchant centre diagnostics, and the ability to add exact match negatives, which we haven't come across in similar platforms.

European Paid Media Awards 2023

Judges comments


Organic Overlap

Using your Google Ads data and a connector to Search Console, highlights how often your ads and organic listings are serving at the top of the results page along with channel performance and competition levels.

Using sliders, you can tailor the report to get the data you need to deliver savings across PPC and organic.


Organic Gap Analysis

We provide a gap analysis across paid search and organic queries. This feature shows you where your organic presence is strong but could benefit from paid search support to deliver incremental traffic.

You can see the organic performance and add queries straight into the relevant ad group as a new exact match keyword.


Competitor Insights

Ever wondered where you’re losing out to your competitors? Our competitor feature unlocks the queries your competitors are ranking for which you have no paid or organic presence across to surface new keyword opportunities.

Query volume is pulled from Google’s Keyword Planner and you can add queries straight into your account or create new tailored ad groups.