Built by Google Ads experts.
Designed for modern marketers.

A team of paid search specialists, engineers and product experts building AI-powered software to help advertisers spend less time managing Google Ads and more time improving performance.

Squared.io logo

Our story

Founded in 2014 by David Midgley, Squared.io was built by people like you. We were fed up with all the painful and repetitive work involved in getting ad campaigns into an optimal state. We founded and worked at agencies helping clients and decided to scratch our own itch and build the software we wished we had!

Our philosophy

AI is transforming digital advertising, but we don't believe automation should come at the expense of control.


Every feature in Squared.io is designed to help marketers make better decisions, automate repetitive work and retain visibility. We combine AI with the expertise of people who have spent years managing Google Ads, ensuring automation is practical, transparent and configurable.

Squared.io application

Meet the team

Squared.io team
David Midgley

David Midgley

Founder & CEO

Est. 2014

David founded Squared after years working in (& founding) agencies and built the platform to eliminate repetitive work while giving marketers greater control.

David Midgley

David Midgley

Founder & CEO

Est. 2014

David founded Squared after years working in (& founding) agencies and built the platform to eliminate repetitive work while giving marketers greater control.

Kirsten Pistor

Kirsten Pistor

VP of Operations

Joined 2018

KP keeps the wheels turning at Squared.io, looking after everything except coding and making sure the business runs as smoothly behind the scenes as it does for customers.

Alex Smith

Alex Smith

Customer Success

Joined 2019

Drawing on five years' agency PPC experience, Alex helps customers get the most from Squared.io, while contributing to product development and marketing.

Lewis Partington

Lewis Partington

Customer Success

Joined 2020

Lewis works closely with clients to build lasting relationships, while helping shape product development and supporting the company's marketing and PR initiatives.

Chris Stamou

Chris Stamou

Sales

Joined 2026

Chris joined the world of adtech in 2022 after a stint as an NHS physio. He helps teams understand where Squared.io can fit into their workflow and improve performance.

Who we work with

We work with in-house marketing teams, retailers, enterprise advertisers, and agencies managing Google Ads - particularly teams responsible for multiple accounts or large, complex campaigns where manual monitoring becomes a full-time job in itself.

Industry recognition

This approach to AI and automation in paid search has been recognised with regular award wins - in 2025 this included Best AI Search Software, Best Use of AI & Paid Search Tech of the Year, and Best AI Innovation.

What our customers say

See how Squared.io customers have saved time and improved results with our platform

  • “Squared.io’s capabilities have given us confidence in the safeguarding of the Three brand when running Google Performance Max campaigns, whilst also improving effectiveness.”

    Matt from Three

    Matt Parkin

    Biddable Media Lead, Three UK

  • “With Search AI solutions becoming increasingly important, a level of visibility, control and security is crucial – Squared has provided us with that much-needed transparency.”

    Ashni from Havas

    Ashni Sharma

    Business Director, Havas

  • “Squared.io is a critical support layer, particularly during peak trading at THG, helping us maintain control across our Google Ads activity by automating critical optimisations.”

    A photo of woman in red

    Cal Salvaggio

    Global Head of Paid Media, THG

  • “Integrating Squared.io's AI tools into our workflow has dramatically increased our team's efficiency, allowing us to streamline processes and focus on strategic outputs.”

    Xanthe from the7stars

    Xanthe Pickford-Avery

    Head of Paid Search, the7stars

  • "Squared.io has empowered our team to gain actionable insights quickly. It's made us more efficient while simultaneously leading to better campaign performance for our clients."

    Sue from Incubeta

    Sue Taylor

    Vice President: Paid Media, Incubeta

  • “The Squared.io platform, alongside the support from the team, has helped us make real progress; improving both account performance and how we use our time day‑to‑day."

    Natalie from Forge

    Natalie Neve

    Head of Performance Media, Forge Holiday Group

  • “At a time when black-box ad formats are reducing advertiser visibility and control, Squared.io stands out by providing essential protection features that safeguard our brands."

    Luke from Zenith

    Luke Stanford

    Head of Search, Zenith UK