Campaigns are the fundamental building blocks of an AdWords account and should be twinned with match types to direct search query traffic to your ads
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Google Ads: the new phrase match
What is the impact of Google's updates to phrase match?
What should I do about missing search terms?
Missing search terms are search queries which do not exist in your account as exact match keywords
Shortlisted for two awards at the UK Biddable Media Awards 2018
Industry recognition for Search Squared
The optimal bidding strategy for AdWords match types
A keyword you do know should always perform better than a keyword you don't know
Search Squared wins Innovation award
The UK Biddable Media Awards recognises Search Squared
Managing AdWords budgets
AdWords budgets are there as a safety measure to prevent you from overspending on your marketing budget. They aren’t however an effective way of managing AdWords spend
Using a naming convention in AdWords
A naming convention at campaign level can help represent the structure of your account and avoid mistakes