Campaigns are the fundamental building blocks of an AdWords account and should be twinned with match types to direct search query traffic to your ads
What is the impact of Google's updates to phrase match?
Missing search terms are search queries which do not exist in your account as exact match keywords
Industry recognition for Search Squared
A keyword you do know should always perform better than a keyword you don't know
The UK Biddable Media Awards recognises Search Squared
AdWords budgets are there as a safety measure to prevent you from overspending on your marketing budget. They aren’t however an effective way of managing AdWords spend
A naming convention at campaign level can help represent the structure of your account and avoid mistakes