Proactive performance monitoring
Automated insights, alerts, and tracking tools to help teams stay ahead of performance issues and opportunities
Stay informed with intelligent monitoring built for Google Ads
Performance issues and missed opportunities rarely announce themselves - they surface in a broken URL, a disapproval, or a trend buried in account data. Squared.io monitors every account every day and flags what matters through the channels your team already works in. Fine tune what gets surfaced so your insights match your priorities, not a generic default.
INSIGHTS
INSIGHTS
Monitor account health daily
Monitor account health daily
60+ automated daily insight checks to quickly identify optimisation opportunities and performance risks, prioritised by impact across all accounts - turning what would be hours of manual review into a daily check your team can act on in minutes.
60+ automated daily insight checks to quickly identify optimisation opportunities and performance risks, prioritised by impact across all accounts - turning what would be hours of manual review into a daily check your team can act on in minutes.
ALERTS
ALERTS
Meaningful performance alerts
Meaningful performance alerts
Receive automated email and Slack alerts for key insights, broken URLs, and ad issues so problems can be resolved before they impact performance - catching issues in real time rather than at the next scheduled account review.
Receive automated email and Slack alerts for key insights, broken URLs, and ad issues so problems can be resolved before they impact performance - catching issues in real time rather than at the next scheduled account review.
customisation
customisation
Customise insights priorities
Customise insights priorities
Build tailored profiles to align insights and recommendations with your internal best practices, workflows, and current priorities, so every alert your team receives is one worth acting on.
Build tailored profiles to align insights and recommendations with your internal best practices, workflows, and current priorities, so every alert your team receives is one worth acting on.
+27% ROAS
with Squared.io score improvements
CASE STUDIES
Relevant case studies
"Squared.io is a critical support layer, particularly during peak trading at THG, helping us maintain control across our Google Ads activity"
Cal Salvaggio
Global Head of Acquisition, THG
"Squared.io is a critical support layer, particularly during peak trading at THG, helping us maintain control across our Google Ads activity"
Cal Salvaggio
Global Head of Acquisition, THG
Relevant resources
Recent guides and updates
LEARN MORE
Frequently asked questions
What Google Ads insights does Squared.io provide?
Squared.io continuously monitors your Google Ads accounts for performance opportunities, account hygiene issues, wasted spend and potential risks. Insights cover everything from budget limitations, paused queries leaking through, negative keyword conflicts to broken URLs, ad disapprovals, shopping diagnostics, campaign settings, and brand safety, helping teams identify high-impact actions faster.
How does Squared.io prioritise insights?
Not every recommendation has the same impact. Squared.io prioritises insights based on their potential effect on spend, performance, missed impressions, and account health, helping teams focus on the issues that matter most rather than working through hundreds of low-value recommendations.ou're always in control. Squared.io lets you choose which automations to enable and where they're applied, whether that's an individual account, a group of accounts, or your entire portfolio. You can automate only the tasks that fit your workflow while keeping manual control over everything else.
Can I customise insights to match my team's best practices?
Yes. Squared.io allows teams to tailor insights and recommendations around their own internal standards and workflows. Whether you're managing a single advertiser or hundreds of client accounts, you can focus on the checks and opportunities that are most relevant to your business.
Can I customise the alerts Squared.io sends?
Yes. Alerts can be configured so your team receives notifications for the account issues and opportunities that matter most. This helps reduce noise while ensuring important changes don't go unnoticed.
Can alerts be sent to multiple team members?
Absolutely. Alerts can be shared across your team, helping account managers, PPC specialists and stakeholders stay informed about important issues without everyone needing to manually monitor every account.
How often does Squared.io check my Google Ads accounts?
Squared.io performs automated account checks every day, continuously monitoring your Google Ads accounts against dozens of industry best practice rules. This means new issues and optimisation opportunities are identified much sooner than relying on periodic manual account reviews.
How quickly are issues like broken URLs or ad disapprovals flagged?
Issues such as broken landing pages, ad disapprovals and other account health problems are identified during Squared.io's daily account monitoring. By surfacing these issues quickly, teams can resolve them before they have a significant impact on campaign performance.
Can Squared.io automatically identify wasted Google Ads spend?
Yes. Squared.io helps uncover wasted spend by identifying inefficient search queries, budget limitations, duplicate keywords, placement issues, campaign configuration problems and other optimisation opportunities. Rather than searching manually, teams are shown where action is likely to have the greatest impact.
How is this different from Google Ads' built-in recommendations?
Google Ads recommendations are generated by Google and often prioritise reach and expansion, whereas Squared.io provides independent insights built on industry best practice. It also automates optimisation tasks, ensuring when Google's automatic opt-ins or recommendations are applied in your account, it continues to follow industry best practice.
Does Squared.io provide insights for Performance Max and other AI-powered campaign types?
Yes. Squared.io supports Performance Max alongside AI Max, Search, Shopping, Display, Video, Demand Gen and other Google Ads campaign types. Insights are tailored to each campaign type, helping teams optimise both traditional and AI-powered campaigns from a single platform.
What Google Ads insights does Squared.io provide?
How does Squared.io prioritise insights?
Can I customise insights to match my team's best practices?
Can I customise the alerts Squared.io sends?
Can alerts be sent to multiple team members?
How often does Squared.io check my Google Ads accounts?
How quickly are issues like broken URLs or ad disapprovals flagged?
Can Squared.io automatically identify wasted Google Ads spend?
How is this different from Google Ads' built-in recommendations?
Does Squared.io provide insights for Performance Max and other AI-powered campaign types?
LEARN MORE
Frequently asked questions
What Google Ads insights does Squared.io provide?
Squared.io continuously monitors your Google Ads accounts for performance opportunities, account hygiene issues, wasted spend and potential risks. Insights cover everything from budget limitations, paused queries leaking through, negative keyword conflicts to broken URLs, ad disapprovals, shopping diagnostics, campaign settings, and brand safety, helping teams identify high-impact actions faster.
How does Squared.io prioritise insights?
Not every recommendation has the same impact. Squared.io prioritises insights based on their potential effect on spend, performance, missed impressions, and account health, helping teams focus on the issues that matter most rather than working through hundreds of low-value recommendations.ou're always in control. Squared.io lets you choose which automations to enable and where they're applied, whether that's an individual account, a group of accounts, or your entire portfolio. You can automate only the tasks that fit your workflow while keeping manual control over everything else.
Can I customise insights to match my team's best practices?
Yes. Squared.io allows teams to tailor insights and recommendations around their own internal standards and workflows. Whether you're managing a single advertiser or hundreds of client accounts, you can focus on the checks and opportunities that are most relevant to your business.
Can I customise the alerts Squared.io sends?
Yes. Alerts can be configured so your team receives notifications for the account issues and opportunities that matter most. This helps reduce noise while ensuring important changes don't go unnoticed.
Can alerts be sent to multiple team members?
Absolutely. Alerts can be shared across your team, helping account managers, PPC specialists and stakeholders stay informed about important issues without everyone needing to manually monitor every account.
How often does Squared.io check my Google Ads accounts?
Squared.io performs automated account checks every day, continuously monitoring your Google Ads accounts against dozens of industry best practice rules. This means new issues and optimisation opportunities are identified much sooner than relying on periodic manual account reviews.
How quickly are issues like broken URLs or ad disapprovals flagged?
Issues such as broken landing pages, ad disapprovals and other account health problems are identified during Squared.io's daily account monitoring. By surfacing these issues quickly, teams can resolve them before they have a significant impact on campaign performance.
Can Squared.io automatically identify wasted Google Ads spend?
Yes. Squared.io helps uncover wasted spend by identifying inefficient search queries, budget limitations, duplicate keywords, placement issues, campaign configuration problems and other optimisation opportunities. Rather than searching manually, teams are shown where action is likely to have the greatest impact.
How is this different from Google Ads' built-in recommendations?
Google Ads recommendations are generated by Google and often prioritise reach and expansion, whereas Squared.io provides independent insights built on industry best practice. It also automates optimisation tasks, ensuring when Google's automatic opt-ins or recommendations are applied in your account, it continues to follow industry best practice.
Does Squared.io provide insights for Performance Max and other AI-powered campaign types?
Yes. Squared.io supports Performance Max alongside AI Max, Search, Shopping, Display, Video, Demand Gen and other Google Ads campaign types. Insights are tailored to each campaign type, helping teams optimise both traditional and AI-powered campaigns from a single platform.
What Google Ads insights does Squared.io provide?
How does Squared.io prioritise insights?
Can I customise insights to match my team's best practices?
Can I customise the alerts Squared.io sends?
Can alerts be sent to multiple team members?
How often does Squared.io check my Google Ads accounts?
How quickly are issues like broken URLs or ad disapprovals flagged?
Can Squared.io automatically identify wasted Google Ads spend?
How is this different from Google Ads' built-in recommendations?
Does Squared.io provide insights for Performance Max and other AI-powered campaign types?
LEARN MORE
Frequently asked questions
What Google Ads insights does Squared.io provide?
Squared.io continuously monitors your Google Ads accounts for performance opportunities, account hygiene issues, wasted spend and potential risks. Insights cover everything from budget limitations, paused queries leaking through, negative keyword conflicts to broken URLs, ad disapprovals, shopping diagnostics, campaign settings, and brand safety, helping teams identify high-impact actions faster.
How does Squared.io prioritise insights?
Not every recommendation has the same impact. Squared.io prioritises insights based on their potential effect on spend, performance, missed impressions, and account health, helping teams focus on the issues that matter most rather than working through hundreds of low-value recommendations.ou're always in control. Squared.io lets you choose which automations to enable and where they're applied, whether that's an individual account, a group of accounts, or your entire portfolio. You can automate only the tasks that fit your workflow while keeping manual control over everything else.
Can I customise insights to match my team's best practices?
Yes. Squared.io allows teams to tailor insights and recommendations around their own internal standards and workflows. Whether you're managing a single advertiser or hundreds of client accounts, you can focus on the checks and opportunities that are most relevant to your business.
Can I customise the alerts Squared.io sends?
Yes. Alerts can be configured so your team receives notifications for the account issues and opportunities that matter most. This helps reduce noise while ensuring important changes don't go unnoticed.
Can alerts be sent to multiple team members?
Absolutely. Alerts can be shared across your team, helping account managers, PPC specialists and stakeholders stay informed about important issues without everyone needing to manually monitor every account.
How often does Squared.io check my Google Ads accounts?
Squared.io performs automated account checks every day, continuously monitoring your Google Ads accounts against dozens of industry best practice rules. This means new issues and optimisation opportunities are identified much sooner than relying on periodic manual account reviews.
How quickly are issues like broken URLs or ad disapprovals flagged?
Issues such as broken landing pages, ad disapprovals and other account health problems are identified during Squared.io's daily account monitoring. By surfacing these issues quickly, teams can resolve them before they have a significant impact on campaign performance.
Can Squared.io automatically identify wasted Google Ads spend?
Yes. Squared.io helps uncover wasted spend by identifying inefficient search queries, budget limitations, duplicate keywords, placement issues, campaign configuration problems and other optimisation opportunities. Rather than searching manually, teams are shown where action is likely to have the greatest impact.
How is this different from Google Ads' built-in recommendations?
Google Ads recommendations are generated by Google and often prioritise reach and expansion, whereas Squared.io provides independent insights built on industry best practice. It also automates optimisation tasks, ensuring when Google's automatic opt-ins or recommendations are applied in your account, it continues to follow industry best practice.
Does Squared.io provide insights for Performance Max and other AI-powered campaign types?
Yes. Squared.io supports Performance Max alongside AI Max, Search, Shopping, Display, Video, Demand Gen and other Google Ads campaign types. Insights are tailored to each campaign type, helping teams optimise both traditional and AI-powered campaigns from a single platform.
What Google Ads insights does Squared.io provide?
How does Squared.io prioritise insights?
Can I customise insights to match my team's best practices?
Can I customise the alerts Squared.io sends?
Can alerts be sent to multiple team members?
How often does Squared.io check my Google Ads accounts?
How quickly are issues like broken URLs or ad disapprovals flagged?
Can Squared.io automatically identify wasted Google Ads spend?
How is this different from Google Ads' built-in recommendations?
Does Squared.io provide insights for Performance Max and other AI-powered campaign types?
