PPC guides, updates & insights

See where your Search Partner traffic is appearing, identify risky placements, and automatically exclude SPN placements across non-Search campaigns.

SPN placements are now included in Placements analysis, so teams can review and exclude them with the same quality and brand safety checks used elsewhere.

As AI Max, PMax and broad match expand campaign reach, navigational searches are becoming more common. Learn how to identify these queries and reduce unnecessary spend.

A new automation applies location exclusions for DST-charging countries you're not targeting, preventing the unexpected fees that Google's location settings can otherwise let through.

Negative keywords are only effective if the campaigns are using them. Here's how to build a governance process that scales across new campaigns, accounts and teams.

Managing multiple Google Ads accounts? Learn how to identify overlap to reduce internal competition and uncover opportunities across your portfolio.

New columns for bid strategy, bid target, and performance status make it faster to prioritise budget-limited campaigns in light of Google's bidding update.

N-Grams now covers AI Max queries, grouping low-volume search terms into themes and enabling side-by-side performance comparison against Search and Performance Max

Exclude kids content now reviews apps, websites, and all YouTube videos - including those not self-reported by creators - using AI analysis to catch placements Google's own labelling misses.

Peak trading periods leave little room for manual monitoring. Learn how to stay ahead with a framework for keeping your campaigns performing when it matters most.

Follow this practical optimisation checklist to stay on top of account health, reduce wasted spend and focus on the changes that have the biggest impact.

Performance Max automates campaign delivery, but that doesn't mean it can be left unchecked. Here's a practical framework for improving performance and reducing wasted spend.

Learn how to identify what's restricting performance and decide whether to increase spend, adjust bidding, or optimise efficiency.

Thousands of search queries make search term analysis difficult to scale. N-Gram analysis groups themes across queries, helping you action previously hidden spend.

Learn how to protect your brand across Google Ads with a framework for identifying risk, reducing wasted spend and scaling governance through automation.

A new automation applies and maintains language placement exclusions, so ads stop appearing to audiences your targeting was never intended to reach.

Your best keyword opportunities rarely live in Google Ads or Search Console alone. Learn how combining paid, organic and competitor search data helps uncover missed opportunities.

Shopping performance starts with your product feed. Learn how to identify common issues, improve product visibility and spot missed opportunities.