Ads serving in languages your audience doesn't speak is more common than most advertisers realise - and while the placement itself may be legitimate, the audience behind it usually isn't relevant and leads to wasted spend that's easy to miss.

Our latest brand safety and relevance automation: Exclude placements by language, checks the language of placements you’re serving ads on and automatically excludes those in the languages you define. Your existing targeting is used to suggest which languages to exclude, or you can manually choose those to avoid.

A companion report, under Audience Insights, shows exactly where your ads appear on unintended-language placements - helping surface exclusions worth considering.