Smarter Google Ads optimisation

AI-powered automation, query analysis, and optimisation tools built to improve performance at scale

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An image of Squared.io's brand safety automation

Advanced features designed for modern Google Ads teams

Best practice erodes fast, search terms go unreviewed, and ad copy slips down the priority list - not from a lack of know-how, but because doing it manually, across every account, doesn't scale. Squared.io automates what quietly gets missed: applying best practice as campaigns launch, surfacing buried search query trends, and generating ad suggestions you can action with confidence.

AUTOMATION

AUTOMATION

Automate crucial tasks

Automate crucial tasks

Save time while delivering best practice and boosting performance with advanced daily automation, managed at scale.

Squared.io automates the optimisations that keep every account consistent, continuously and across your entire portfolio.

Save time while delivering best practice and boosting performance with advanced daily automation, managed at scale.

Squared.io automates the optimisations that keep every account consistent, continuously and across your entire portfolio.

QUERY ANALYSIS

QUERY ANALYSIS

Next level query analysis

Next level query analysis

Use Add Queries and N-Grams analysis to uncover trends, identify wasted spend, and scale high-performing search terms faster.

Add Queries surfaces the search terms worth acting on, while N-Grams analysis breaks down the themes trapped inside the low-volume terms rarely reviewed. Together, they turn search term anaylsis into a faster, more targeted process

Use Add Queries and N-Grams analysis to uncover trends, identify wasted spend, and scale high-performing search terms faster.

Add Queries surfaces the search terms worth acting on, while N-Grams analysis breaks down the themes trapped inside the low-volume terms rarely reviewed. Together, they turn search term anaylsis into a faster, more targeted process

AI ADS

AI ADS

Breeze through ad optimisation

Breeze through ad optimisation

AI Ads helps advertisers reduce manual work and make faster ad improvements.

Ad and asset suggestions ready to implement mean ad copy optimisation can run as routine practice. A built-in approval process checks compliance and flags ad issues as part of the same workflow - so speed doesn't come at the cost of oversight.

AI Ads helps advertisers reduce manual work and make faster ad improvements.

Ad and asset suggestions ready to implement mean ad copy optimisation can run as routine practice. A built-in approval process checks compliance and flags ad issues as part of the same workflow - so speed doesn't come at the cost of oversight.

CASE STUDIES

Relevant case studies

the7stars

Enhancing ad creation and optimisation

Spark Foundry | Lloyds

Governance Without the Grind

Sykes Cottages

Sustainable actions, record performance

Incubeta

Pushing Performance for Healthcare Practices

THG Ingenuity | Every Health

Streamlining budgets and optimisation

IG

Smart Investment with IG Group

the7stars

Enhancing ad creation and optimisation

Spark Foundry | Lloyds

Governance Without the Grind

Sykes Cottages

Sustainable actions, record performance

Incubeta

Pushing Performance for Healthcare Practices

THG Ingenuity | Every Health

Streamlining budgets and optimisation

IG

Smart Investment with IG Group

"Squared.io has quickly become an indispensable platform. Their automations have saved my team countless hours as well as improving CPCs and CTRs across our client portfolio"

John from Havas

John Stuchfield

Head of Digital, Havas Media

"Squared.io has quickly become an indispensable platform. Their automations have saved my team countless hours as well as improving CPCs and CTRs across our client portfolio"

John from Havas

John Stuchfield

Head of Digital, Havas Media