Smarter Google Ads optimisation
AI-powered automation, query analysis, and optimisation tools built to improve performance at scale
Advanced features designed for modern Google Ads teams
Best practice erodes fast, search terms go unreviewed, and ad copy slips down the priority list - not from a lack of know-how, but because doing it manually, across every account, doesn't scale. Squared.io automates what quietly gets missed: applying best practice as campaigns launch, surfacing buried search query trends, and generating ad suggestions you can action with confidence.
AUTOMATION
AUTOMATION
Automate crucial tasks
Automate crucial tasks
Save time while delivering best practice and boosting performance with advanced daily automation, managed at scale.
Squared.io automates the optimisations that keep every account consistent, continuously and across your entire portfolio.
Save time while delivering best practice and boosting performance with advanced daily automation, managed at scale.
Squared.io automates the optimisations that keep every account consistent, continuously and across your entire portfolio.
QUERY ANALYSIS
QUERY ANALYSIS
Next level query analysis
Next level query analysis
Use Add Queries and N-Grams analysis to uncover trends, identify wasted spend, and scale high-performing search terms faster.
Add Queries surfaces the search terms worth acting on, while N-Grams analysis breaks down the themes trapped inside the low-volume terms rarely reviewed. Together, they turn search term anaylsis into a faster, more targeted process
Use Add Queries and N-Grams analysis to uncover trends, identify wasted spend, and scale high-performing search terms faster.
Add Queries surfaces the search terms worth acting on, while N-Grams analysis breaks down the themes trapped inside the low-volume terms rarely reviewed. Together, they turn search term anaylsis into a faster, more targeted process
AI ADS
AI ADS
Breeze through ad optimisation
Breeze through ad optimisation
AI Ads helps advertisers reduce manual work and make faster ad improvements.
Ad and asset suggestions ready to implement mean ad copy optimisation can run as routine practice. A built-in approval process checks compliance and flags ad issues as part of the same workflow - so speed doesn't come at the cost of oversight.
AI Ads helps advertisers reduce manual work and make faster ad improvements.
Ad and asset suggestions ready to implement mean ad copy optimisation can run as routine practice. A built-in approval process checks compliance and flags ad issues as part of the same workflow - so speed doesn't come at the cost of oversight.
40% time saved
On average with Squared.io automation and insights
CASE STUDIES
Relevant case studies
"Squared.io has quickly become an indispensable platform. Their automations have saved my team countless hours as well as improving CPCs and CTRs across our client portfolio"
John Stuchfield
Head of Digital, Havas Media
"Squared.io has quickly become an indispensable platform. Their automations have saved my team countless hours as well as improving CPCs and CTRs across our client portfolio"
John Stuchfield
Head of Digital, Havas Media
Relevant resources
Recent guides and updates
LEARN MORE
Frequently asked questions
Can automations be scheduled or triggered automatically?
Yes. Squared.io automations can run automatically, removing repetitive manual tasks from your Google Ads workflow. You decide which automations to enable, and the platform continuously applies your chosen rules as new campaigns, keywords or placements meet your criteria. This helps keep accounts aligned with best practice without requiring constant manual intervention.
Can I control which automations are applied?
Absolutely. You're always in control. Squared.io lets you choose which automations to enable and where they're applied, whether that's an individual account, a group of accounts, or your entire portfolio. You can automate only the tasks that fit your workflow while keeping manual control over everything else.
Does Squared.io's optimisation work across all campaign types?
Yes. Squared.io supports optimisation across Search, Performance Max, Shopping, Display, Video, Demand Gen and more. Different insights and automations are available depending on the campaign type, helping you maintain best practice, improve performance and save time across your entire Google Ads account.
How can Squared.io help with query analysis?
Squared.io makes search term analysis significantly faster. It prioritises your highest spending search queries, recommends where new keywords should be added using machine learning, highlights negative keyword opportunities and surfaces patterns through n-gram analysis. This helps you make better optimisation decisions in a fraction of the time.
How does Squared.io support the client or compliance ad approval workflow?
Squared.io streamlines ad approvals by allowing AI-generated headlines and descriptions to be exported for review, shared with clients or compliance teams, and then re-imported once approved. The platform tracks approved assets, making it easier to manage regulated industries without slowing down testing and optimisation.
Is Squared.io suitable for agencies managing multiple accounts?
Yes. Squared.io was built with agencies and large advertisers in mind. You can group accounts, apply automations across multiple clients, manage shared negative keyword lists, monitor performance at portfolio level and even merge related accounts to simplify optimisation at scale.
What can Squared.io automate in Google Ads?
Squared.io automates many of the most time-consuming Google Ads tasks, including campaign settings, account hygiene, query routing, negative keyword management, placement exclusions, brand safety settings, duplicate keyword removal, budget monitoring and much more. This allows teams to spend less time on repetitive maintenance and more time on strategy.
What is n-gram analysis and why does it matter for search term review?
N-gram analysis groups search queries by common words or phrases, allowing you to spot trends that would be difficult to identify by reviewing individual search terms. It quickly highlights opportunities to expand successful themes, discover new keyword ideas and identify words or phrases that should be excluded with negative keywords.
Does Squared.io help with negative keyword management and application?
Yes. Squared.io helps you discover, create and manage negative keywords more efficiently. You can build shared negative keyword lists, apply them across multiple accounts, identify new negatives from search query data and automate their application to maintain consistency while reducing manual effort.
Will automation replace manual campaign management?
No. Squared.io is designed to complement your expertise, not replace it. Automation takes care of repetitive, rules-based tasks, allowing PPC teams to spend more time on strategy, creative testing, client communication and performance analysis. You remain in full control of your Google Ads accounts at all times.
Can automations be scheduled or triggered automatically?
Can I control which automations are applied?
Does Squared.io's optimisation work across all campaign types?
How can Squared.io help with query analysis?
How does Squared.io support the client or compliance ad approval workflow?
Is Squared.io suitable for agencies managing multiple accounts?
What can Squared.io automate in Google Ads?
What is n-gram analysis and why does it matter for search term review?
Does Squared.io help with negative keyword management and application?
Will automation replace manual campaign management?
LEARN MORE
Frequently asked questions
Can automations be scheduled or triggered automatically?
Yes. Squared.io automations can run automatically, removing repetitive manual tasks from your Google Ads workflow. You decide which automations to enable, and the platform continuously applies your chosen rules as new campaigns, keywords or placements meet your criteria. This helps keep accounts aligned with best practice without requiring constant manual intervention.
Can I control which automations are applied?
Absolutely. You're always in control. Squared.io lets you choose which automations to enable and where they're applied, whether that's an individual account, a group of accounts, or your entire portfolio. You can automate only the tasks that fit your workflow while keeping manual control over everything else.
Does Squared.io's optimisation work across all campaign types?
Yes. Squared.io supports optimisation across Search, Performance Max, Shopping, Display, Video, Demand Gen and more. Different insights and automations are available depending on the campaign type, helping you maintain best practice, improve performance and save time across your entire Google Ads account.
How can Squared.io help with query analysis?
Squared.io makes search term analysis significantly faster. It prioritises your highest spending search queries, recommends where new keywords should be added using machine learning, highlights negative keyword opportunities and surfaces patterns through n-gram analysis. This helps you make better optimisation decisions in a fraction of the time.
How does Squared.io support the client or compliance ad approval workflow?
Squared.io streamlines ad approvals by allowing AI-generated headlines and descriptions to be exported for review, shared with clients or compliance teams, and then re-imported once approved. The platform tracks approved assets, making it easier to manage regulated industries without slowing down testing and optimisation.
Is Squared.io suitable for agencies managing multiple accounts?
Yes. Squared.io was built with agencies and large advertisers in mind. You can group accounts, apply automations across multiple clients, manage shared negative keyword lists, monitor performance at portfolio level and even merge related accounts to simplify optimisation at scale.
What can Squared.io automate in Google Ads?
Squared.io automates many of the most time-consuming Google Ads tasks, including campaign settings, account hygiene, query routing, negative keyword management, placement exclusions, brand safety settings, duplicate keyword removal, budget monitoring and much more. This allows teams to spend less time on repetitive maintenance and more time on strategy.
What is n-gram analysis and why does it matter for search term review?
N-gram analysis groups search queries by common words or phrases, allowing you to spot trends that would be difficult to identify by reviewing individual search terms. It quickly highlights opportunities to expand successful themes, discover new keyword ideas and identify words or phrases that should be excluded with negative keywords.
Does Squared.io help with negative keyword management and application?
Yes. Squared.io helps you discover, create and manage negative keywords more efficiently. You can build shared negative keyword lists, apply them across multiple accounts, identify new negatives from search query data and automate their application to maintain consistency while reducing manual effort.
Will automation replace manual campaign management?
No. Squared.io is designed to complement your expertise, not replace it. Automation takes care of repetitive, rules-based tasks, allowing PPC teams to spend more time on strategy, creative testing, client communication and performance analysis. You remain in full control of your Google Ads accounts at all times.
Can automations be scheduled or triggered automatically?
Can I control which automations are applied?
Does Squared.io's optimisation work across all campaign types?
How can Squared.io help with query analysis?
How does Squared.io support the client or compliance ad approval workflow?
Is Squared.io suitable for agencies managing multiple accounts?
What can Squared.io automate in Google Ads?
What is n-gram analysis and why does it matter for search term review?
Does Squared.io help with negative keyword management and application?
Will automation replace manual campaign management?
