More control over Search Partner Network placements

Search Partner Network (SPN) visibility and automation just got an upgrade in Squared.io.

You can now see SPN placements across both Search and non-Search campaigns, use our placement risk scoring to identify low-quality sites, and automatically exclude SPN placements from non-Search campaigns such as Performance Max.

Automate SPN exclusions on Performance Max

Google doesn't currently offer most advertisers a way to opt out of Search Partners on non-Search campaigns. While a closed-beta opt-out is available to some advertisers, it's not yet widely available.

Squared.io now gives you an effective way to opt out by automatically excluding Search Partner placements as they appear.

Set up the automation to continuously exclude SPN placements from your non-Search campaigns, without having to manually monitor the Placements dashboard and add exclusions yourself.

You can also see what proportion of your impressions are currently coming from Search Partners, helping you understand how much of your campaign activity is being served across the network.

Search Partner visibility across Search campaigns

SPN placement reporting is now also available for Search campaigns.

If you're using Search Partners, you can see exactly where your ads are appearing and assess the quality of those placements alongside your other inventory.

Our placement analysis scores placements based on factors including:

• Site quality – identify placements that may be unlikely to provide value

• Ad proliferation – surface sites showing excessive advertising

• Brand safety – identify potential risks to your brand

You can then review and exclude individual placements using Squared.io's placement tools and automation.

This gives teams more visibility into Search Partner traffic without having to manually work through placement data.

More visibility. More control.

As Google continues to expand automated campaign types and inventory, understanding where your ads are appearing is becoming increasingly important.

With SPN reporting and automated exclusions, Squared.io helps teams:

• See where Search Partner traffic is coming from

• Identify low-quality and potentially risky placements

• Automatically exclude unwanted SPN placements

• Reduce manual placement monitoring

• Maintain greater control over campaign inventory

Search Partner Network is now included across our placement reporting and automation, giving you more control over where your ads appear across Google Ads.