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Search Partner Network placements now visible in Placements

SPN placements are now included in Placements analysis, so teams can review and exclude them with the same quality and brand safety checks used elsewhere.

Performance Max has long left Search Partner Network placements outside advertiser control - with SPN visibility now added to the Google Ads API, we've brought these placements directly into your Placements dashboard. This also includes individual SPN placements on Search campaigns, so you can quality control where you’re opted in.

SPN placements are analysed using the same site quality, ad proliferation, and brand safety checks already applied across your other placements, so review is consistent regardless of network. You can assess and exclude individual SPN placements, or exclude all current SPN placements your ads are appearing on in a single action.