Automatic location exclusions for Digital Service Tax countries
A new automation applies location exclusions for DST-charging countries you're not targeting, preventing the unexpected fees that Google's location settings can otherwise let through.
Digital Service Tax charges can appear on a Google Ads bill even when campaigns aren't targeting a DST-charging country - a limitation in Google's location settings can still let traffic through in those regions, leading to fees advertisers didn't budget for.
Our new Exclude DST countries automation applies location exclusions automatically for any DST-charging country outside your targeting, removing the need to manage this manually or discover the charge after the fact.
