“Squared.io is a critical support layer, particularly during peak trading at THG, helping us maintain control across our Google Ads activity by automating critical optimisations as well as highlighting potential and issues impacting performance or reach which are time consuming to surface and update manually. This gives the team confidence that core hygiene and safeguards are always covered, allowing the team to focus on driving results rather than manual monitoring when it matters most.”
Cal Salvaggio
Global Head of Acquisition
THG
Monitoring channel split data can be a powerful tool in your Performance Max arsenal - helping you see how the changes you're making, to assets or bidding for example, are impacting delivery across channels.
In Squared.io, you can monitor and download spend, clicks, conversions, and revenue by channel over time. This includes both shopping and non-shopping PMax activity. This data can be viewed at account, group or global level to quickly surface trends.
Ensure your Performance Max activity has been set up with best practice in mind with our dedicated insights.
For example, we'll flag when you're using URL expansion which can result in targeting non-commercial pages, when you're using video assets automatically created by Google - which you can view to help get dedicated assets, and if key brand safety exclusions are missing from your account (e.g. live streaming videos)
With the settings hard to find in Google Ads it's easy to miss applying brand safety exclusions, leaving your ads potentially vulnerable to appearing across unsuitable placements.
As well as flag missing exclusions, you can easily deliver brand safety across your accounts by automating your chosen content and types & labels exclusions across an account, group, or globally. So you won't have to worry about missed exclusions.
By importing Performance Max query data we can surface a number of actionable insights to improve performance - whether that's expanding strong converters into keywords, or negating poor performing terms.
We can also help to identify and reduce cannibalisation by reviewing the queries being picked up by both Search and Performance Max activity.
Take action with the optimizations you have at your disposal to improve Performance Max improvement.
Find the text assets Google is flagging as having "low" performance, which you can then test replacing to improve results. We can also tell you which products from your feed are not delivering conversions in Performance Max activity, helping you decide if products should be removed or optimised.
In addition to surfacing your low performance assets, you can take action directly in Squared.io.
Using our ChatGPT integration, we generate new Performance Max text asset suggestions which you can implement straight into your asset groups. The approval process is built in, allowing you to download suggestions to go through compliance.
Improve your Performance Max output by maximising your input - surface feed optimizations and diagnostics to unlock more opportunities to improve your delivery.
Squared.io highlights issues with your shopping feed which are limiting your reach as well as optimizations to help improve your feed’s performance.
It can be hard to know why you see sudden drops in Performance Max or Shopping performance.
To save you hours of investigative work, we use our Merchant Centre integration to monitor stock levels. With a built-in recent product performance report, you can quickly understand how changing availability is impacting delivery.
