Connected insights across Google
Integrate key Google platforms to unlock deeper insights, smarter optimisation, and better performance visibility
Powerful integrations for smarter Google Ads management
Google Ads performance rarely tells the full story in isolation - product feed issues, organic overlap, and conversion data sit in adjacent platforms which need to be cross-referenced manually. Squared.io connects the platforms that matter, surfacing the insights and optimisation opportunities that are impacting Google Ads performance.
Google merchant centre
Google merchant centre
Optimise product feeds faster
Optimise product feeds faster
Connect Merchant Centre to uncover feed issues impacting campaign performance in Google Ads with detailed diagnostics. Improve product data quality with actionable optimisation suggestions to expand reach and relevance.
Connect Merchant Centre to uncover feed issues impacting campaign performance in Google Ads with detailed diagnostics. Improve product data quality with actionable optimisation suggestions to expand reach and relevance.
google search console
google search console
Connect paid and organic insights
Connect paid and organic insights
Link Search Console to bring your PPC and SEO strategy closer together. Identify overlap between your keywords and organic coverage to uncover cost saving opportunities or where organic visibility could be improved for high performance keywords.
Link Search Console to bring your PPC and SEO strategy closer together. Identify overlap between your keywords and organic coverage to uncover cost saving opportunities or where organic visibility could be improved for high performance keywords.
google search console
google search console
Uncover missed opportunities
Uncover missed opportunities
Surface where organic visibility is strong but paid is missing, and discover where competitors are appearing while your brand is absent - turning SERP-level blind spots into a prioritised list of terms worth bidding on.
Surface where organic visibility is strong but paid is missing, and discover where competitors are appearing while your brand is absent - turning SERP-level blind spots into a prioritised list of terms worth bidding on.
search ads 360
search ads 360
Track meaningful conversions
Track meaningful conversions
Integrate Search Ads 360 to track the conversions and performance metrics that matter most across your campaigns
Integrate Search Ads 360 to track the conversions and performance metrics that matter most across your campaigns
CASE STUDIES
Relevant case studies
"Squared.io has been a game-changer for our teams, streamlining our workflow and driving greater efficiency across our campaigns"
Daniel Kent
Head of Paid Search, Zenith UK
"Squared.io has been a game-changer for our teams, streamlining our workflow and driving greater efficiency across our campaigns"
Daniel Kent
Head of Paid Search, Zenith UK
Relevant resources
Recent guides and updates
LEARN MORE
Frequently asked questions
Which platforms does Squared.io integrate with?
Squared.io integrates with Google Ads, Google Merchant Center, Google Search Console and Search Ads 360. Each integration unlocks additional insights and automation, giving you a more complete view of your advertising performance while helping identify optimisation opportunities that aren't available from Google Ads alone.
Can I use Squared.io with just Google Ads?
Yes. Google Ads is the only required integration, and you can access a wide range of insights, recommendations and automations without connecting any additional platforms. Optional integrations such as Merchant Center, Google Search Console and Search Ads 360 unlock additional capabilities.
What benefits do the integrations unlock?
Each integration gives Squared.io additional context to generate smarter insights and recommendations. Depending on what you connect, you'll gain access to features such as Shopping feed monitoring, organic search insights, Search Ads 360 conversion tracking to provide more comprehensive optimisation opportunities across your Google Ads accounts.
How does connecting Merchant Center improve Shopping and Performance Max campaigns?
Connecting Google Merchant Center allows Squared.io to monitor your product feed for issues that could impact Shopping and Performance Max performance. You'll receive insights into feed quality, disapproved products, missing attributes and other issues that may affect visibility, helping you resolve problems before they impact sales.
What insights do I get from connecting Google Search Console?
Linking Google Search Console combines your paid and organic search data, helping you identify opportunities where SEO and PPC can work together. You can uncover valuable search terms, identify gaps in visibility and make more informed decisions about keyword strategy.
How does Squared.io help identify competitor visibility gaps?
By combining Google Ads data with Google Search Console insights and Microsoft's organic results, Squared.io highlights areas where competitors are appearing on the SERP that your brand isn't. This helps identify opportunities to strengthen both your paid and organic search presence.
Do integrations work across multiple accounts?
Yes. Agencies and advertisers can connect multiple integrations across multiple Google Ads accounts, making it easy to monitor performance, identify opportunities and apply consistent optimisation practices across an entire portfolio.
Do I need Search Ads 360 to use Squared.io?
No. Search Ads 360 is entirely optional. If you use SA360, Squared.io can integrate with it to provide conversion data. By default the platform reports on your primary conversion actions and value.
How long does it take to set up an integration?
Most integrations can be connected in just a few minutes. Once authorised, Squared.io begins importing the relevant data so you can start benefiting from additional insights, recommendations and automation as soon as the data has been processed.
Which platforms does Squared.io integrate with?
Can I use Squared.io with just Google Ads?
What benefits do the integrations unlock?
How does connecting Google Merchant Center improve Shopping and Performance Max campaigns?
What insights do I get from connecting Google Search Console?
How does Squared.io help identify competitor visibility gaps?
Do integrations work across multiple accounts?
Do I need Search Ads 360 to use Squared.io?
How long does it take to set up an integration?
LEARN MORE
Frequently asked questions
Which platforms does Squared.io integrate with?
Squared.io integrates with Google Ads, Google Merchant Center, Google Search Console and Search Ads 360. Each integration unlocks additional insights and automation, giving you a more complete view of your advertising performance while helping identify optimisation opportunities that aren't available from Google Ads alone.
Can I use Squared.io with just Google Ads?
Yes. Google Ads is the only required integration, and you can access a wide range of insights, recommendations and automations without connecting any additional platforms. Optional integrations such as Merchant Center, Google Search Console and Search Ads 360 unlock additional capabilities.
What benefits do the integrations unlock?
Each integration gives Squared.io additional context to generate smarter insights and recommendations. Depending on what you connect, you'll gain access to features such as Shopping feed monitoring, organic search insights, Search Ads 360 conversion tracking to provide more comprehensive optimisation opportunities across your Google Ads accounts.
How does connecting Merchant Center improve Shopping and Performance Max campaigns?
Connecting Google Merchant Center allows Squared.io to monitor your product feed for issues that could impact Shopping and Performance Max performance. You'll receive insights into feed quality, disapproved products, missing attributes and other issues that may affect visibility, helping you resolve problems before they impact sales.
What insights do I get from connecting Google Search Console?
Linking Google Search Console combines your paid and organic search data, helping you identify opportunities where SEO and PPC can work together. You can uncover valuable search terms, identify gaps in visibility and make more informed decisions about keyword strategy.
How does Squared.io help identify competitor visibility gaps?
By combining Google Ads data with Google Search Console insights and Microsoft's organic results, Squared.io highlights areas where competitors are appearing on the SERP that your brand isn't. This helps identify opportunities to strengthen both your paid and organic search presence.
Do integrations work across multiple accounts?
Yes. Agencies and advertisers can connect multiple integrations across multiple Google Ads accounts, making it easy to monitor performance, identify opportunities and apply consistent optimisation practices across an entire portfolio.
Do I need Search Ads 360 to use Squared.io?
No. Search Ads 360 is entirely optional. If you use SA360, Squared.io can integrate with it to provide conversion data. By default the platform reports on your primary conversion actions and value.
How long does it take to set up an integration?
Most integrations can be connected in just a few minutes. Once authorised, Squared.io begins importing the relevant data so you can start benefiting from additional insights, recommendations and automation as soon as the data has been processed.
Which platforms does Squared.io integrate with?
Can I use Squared.io with just Google Ads?
What benefits do the integrations unlock?
How does connecting Google Merchant Center improve Shopping and Performance Max campaigns?
What insights do I get from connecting Google Search Console?
How does Squared.io help identify competitor visibility gaps?
Do integrations work across multiple accounts?
Do I need Search Ads 360 to use Squared.io?
How long does it take to set up an integration?
LEARN MORE
Frequently asked questions
Which platforms does Squared.io integrate with?
Squared.io integrates with Google Ads, Google Merchant Center, Google Search Console and Search Ads 360. Each integration unlocks additional insights and automation, giving you a more complete view of your advertising performance while helping identify optimisation opportunities that aren't available from Google Ads alone.
Can I use Squared.io with just Google Ads?
Yes. Google Ads is the only required integration, and you can access a wide range of insights, recommendations and automations without connecting any additional platforms. Optional integrations such as Merchant Center, Google Search Console and Search Ads 360 unlock additional capabilities.
What benefits do the integrations unlock?
Each integration gives Squared.io additional context to generate smarter insights and recommendations. Depending on what you connect, you'll gain access to features such as Shopping feed monitoring, organic search insights, Search Ads 360 conversion tracking to provide more comprehensive optimisation opportunities across your Google Ads accounts.
How does connecting Merchant Center improve Shopping and Performance Max campaigns?
Connecting Google Merchant Center allows Squared.io to monitor your product feed for issues that could impact Shopping and Performance Max performance. You'll receive insights into feed quality, disapproved products, missing attributes and other issues that may affect visibility, helping you resolve problems before they impact sales.
What insights do I get from connecting Google Search Console?
Linking Google Search Console combines your paid and organic search data, helping you identify opportunities where SEO and PPC can work together. You can uncover valuable search terms, identify gaps in visibility and make more informed decisions about keyword strategy.
How does Squared.io help identify competitor visibility gaps?
By combining Google Ads data with Google Search Console insights and Microsoft's organic results, Squared.io highlights areas where competitors are appearing on the SERP that your brand isn't. This helps identify opportunities to strengthen both your paid and organic search presence.
Do integrations work across multiple accounts?
Yes. Agencies and advertisers can connect multiple integrations across multiple Google Ads accounts, making it easy to monitor performance, identify opportunities and apply consistent optimisation practices across an entire portfolio.
Do I need Search Ads 360 to use Squared.io?
No. Search Ads 360 is entirely optional. If you use SA360, Squared.io can integrate with it to provide conversion data. By default the platform reports on your primary conversion actions and value.
How long does it take to set up an integration?
Most integrations can be connected in just a few minutes. Once authorised, Squared.io begins importing the relevant data so you can start benefiting from additional insights, recommendations and automation as soon as the data has been processed.
Which platforms does Squared.io integrate with?
Can I use Squared.io with just Google Ads?
What benefits do the integrations unlock?
How does connecting Google Merchant Center improve Shopping and Performance Max campaigns?
What insights do I get from connecting Google Search Console?
How does Squared.io help identify competitor visibility gaps?
Do integrations work across multiple accounts?
Do I need Search Ads 360 to use Squared.io?
How long does it take to set up an integration?
