Fashionable performance with Jellyfish
Powered by Squared.io, Jellyfish has helped their high street retail client drive cost efficiencies across their Google Ads accounts
With 100s of campaigns and 1000s of ad groups in their Google Ads accounts, ensuring best practice is consistently checked and applied can be a challenge.
Jellyfish were able to identify breaches of best practice across the accounts using Squared.io and then fix these automatically with automation.
PPC for high street retail clients is extremely competitive and standing out against the competition is a constant challenge.
The structure of search campaigns can have a big impact on performance and with 100s of campaigns and 1000s of ad groups in a retail account, ensuring best practice is consistently checked and applied can be a challenge, especially during peak periods.
Utilising Automation features such as ‘Routing Negatives’ and ‘Negatives for Paused Exact Match’ allowed Jellyfish to focus attention on scaling out and appearing across a higher proportion of available products across Europe, increasing overall revenue and increasing visibility of less well known product lines.
Over a 3 month period Jellyfish improved their Squared.io score for their high street retail client from 60 to 81.
This resulted in a 27% decrease in CPC and a 68% improvement in CPA as well as a 40% time saving.
Avg. CPC: -18%
Conversion Rate: +34%
““Squared.io has allowed us to quickly and efficiently ensure we are maintaining strong account hygiene through peak periods, and allowing us to spot areas of opportunity quickly and feedback those to the client on trends. This has allowed us to focus on driving new innovations with peace of mind that the overall account continues to operate effectively and efficiently””
Senior Paid Search Director