Facebook Ads

The industry's first comprehensive daily Facebook audit platform

Automation sits at the core of our ways of working in leveraging the best of AI capabilities to improve activity performance and drive operational efficiency. Platforms such as Squared.io help us do just that by maintaining best practice consistent at scale and significantly reducing workloads across the team.
Miglena Dimitrova

Miglena Dimitrova

Head of Search

How it works

Daily scores that measure accounts against best practice guidelines across Facebook Ads. Optimization suggestions with our API integration.

Overall to do list

Daily to-do list

Get daily insights with a spend weighted prioritized task list for every account on Facebook Ads, whilst tracking account health and optimization progress.

Receive alerts for major account issues and errors and view core account metrics with a customisable date range to monitor performance.

  • Optimization score

    Optimization score

    We apply a comprehensive set of best practice tests against the settings and targeting of your campaigns. From brand safety and geo-targeting to analysis of objectives and optimization goals and bidding strategies our rule engine unearths the common mistakes in campaign set up.

    These mistakes can lead to overspending or missing out on traffic and conversion opportunities. Squared.io analyzes your settings for anomalies so you can maximize the traffic and conversions for your account.

  • Optimization score

    Audience score

    Well structured audience segmentation and messaging is a key contributor to success in Facebook.

    Our audits identify issues with audience configuration such as mixing audience types in a single ad set, using the wrong audience type for the funnel stage you are targeting as well as lost opportunities for growth by not including certain audience types.

  • Optimization score

    Engagement score

    Writing engaging, high quality ads is crucial. Your live ads are checked daily for ad ranking and engagement rate to help validate Facebook performance

    We also check when ads aren’t being tested or if live ads have stopped delivering impressions. Penalty scores and reports are weighted to highlight the ads having the most significant impact.

  • Optimization score

    Reach score

    Audience and ad fatigue can quickly erode the performance of Facebook campaigns. Reach score measures your ad fatigue levels so you can refresh them before performance dips.

    Unfocussed or irrelevent audiences can drain budget so we can warn you when you have low audience penetration implying targeting could be improved.

  • Optimization score

    Conversion score

    Get pixel diagnostics to ensure it’s firing correctly and the right events are in place to help with attribution. Check when settings like automatic matching have been disabled.

    See how your ads compare to your competitors in terms of delivering conversions.

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